The movement toward SRI (socially responsible investing) has the potential to be a huge game changer. I credit Jeanette for really pushing this, and we have been investigating SRI for awhile now.
It is a really daunting and challenging task to figure out where to invest your hard earned RRSP (or IRA and 401K for our America friends). How do we do SRI while still getting a good return on investment that will ensure our financial futures? Banks and investing firms know we want SRI and create products that appear to be green focused, but sometimes it's just clever marketing on their part, and upon closer inspection, you find that "green" mutual fund holds a lot of companies that are NOT environmentally friendly. Who to trust? The big bank financial advisor probably isn't the best person, but some "green" independent investment firms are too new to have a trustworthy track record.
Personally, I enjoy looking at direct investment in Canadian renewable energy companies, like Brookfield Renewables, Northland Power, Polaris. There are loads of excellent renewable energy companies, but direct ownership of stocks is also riskier since owning a just a few companies in your portfolio doesn't provide anywhere near enough diversification. And who had time or expertise to be a stock picker? I can't even pick the weeds in the garden.
My feeling is that the best thing is to find a SRI focused investment firm, who is well respected and trusted (I hope these exist!) and go with them.