Within the urban areas, I have encountered a number of different paths of environmental thought, including: "Everything is good, so why worry?;" "Someone else will fix it;" "It's not affecting me, so it's not a problem; and "It's not that bad, we can fix it later."
However, I have also met others who have intentionally uprooted their lives to live in locales with worse environmental conditions, because of their "I can fix this" or "I want to help" attitudes.
My personal commitment is to maintain the "good" and improve the "bad."